This is a really nifty bit of technology which allows you to create very simple - but graphically interesting - videos. We use it to make short videos to promote events or demonstrate little bit of functionality. So not for your Hero piece on the home page but great for shorts on social and such like, to promote your blog posts.
You add stills or video clips and then pull in text to run alongside.
Definitely worth your time exploring.
Social videos made easy. Transform articles into videos in minutes